About The Team at Platinum
Joanne Caputo Mitchell
Founder and Owner
Joanne Caputo Mitchell is a top-level marketing and sales executive with nearly two decades of experience, working with iconic global brands and focusing on electronic retailing. Through in-house positions with Product Central and Estée Lauder Companies, she has demonstrated her leadership and successful track record, specializing in marketing, sales, brand management, strategic planning and financial strategy. In 2014, Joanne founded her own agency, Platinum Marketing Consultants LLC, offering her clients a unique combination of brand marketing and finance expertise, media savvy, and boundless enthusiasm.
Most recently, Joanne served as Vice President of Key Accounts for Product Central LLC, where she built and represented Fortune 500 beauty and wellness brands from inception to launch, via electronic retail, and also partnered with start-ups to launch new business ventures. Her detailed knowledge of the QVC systems and deep cross-divisional partnerships created solid platforms to develop and grow brands in this specialized retail channel.
Prior to Product Central, Joanne was Divisional Vice President of QVC Sales & Marketing for Laura Mercier Cosmetics, where she managed development for on-air and ecommerce product offerings. For a decade, Joanne worked at Estée Lauder Companies. As Executive Director of Global Marketing for Prescriptives, she was responsible for developing strategic marketing initiatives for new product and program development, before collaborating with QVC on compelling offerings, pricing, and on-air sells.
Before following her passion into retail, Joanne began her career as a financial analyst at Arthur Andersen, LLP, and then at McCann-Erickson Worldwide in New York City.
Joanne holds a BS in business administration, magna cum laude, from Villanova University.
Lisa Cazanave
Account Director
Lisa joined the Platinum Marketing Consultants LLC team as an Account Director in June 2015. Lisa spent 7 years in house at QVC, managing the QVC.com businesses of some of the top beauty and home goods brands. She comes to Platinum with a strong knowledge and experience in this electronic retail business environment. She is dependable, goal-oriented and motivated with a commitment to performance excellence; skills that are crucial in helping us grow your brand.
Lisa resides in Kinzers, PA with her husband Grant and two beautiful children – daughter, Lauren & son, Ryan. She attended Delaware County Community College for an Associate’s Degree in Business Management. Amongst many other things, she loves to travel, go to the beach and spending time with her family & friends.
Heather Russo
Account Director
Heather is the Key Account Director at Platinum Marketing and focuses on brand development in marketing & broadcast retailing.
Heather has 9+ years' experience in the world of home shopping working with vendors/clients in relation to QVC. She is highly knowledgeable in various areas and her expertise include quality assurance, on-air/production needs, model selection and organization for brand/client on-air representation, ecommerce support, social strategy support, manage guest trainings, event coordination, etc.
Heather graduated from West Chester University in 2002 and has a Bachelors in Communication Studies. She also cheered for West Chester University’s Cheerleading Squad from 1997 – 2001.
In her spare time, Heather likes spending time with family and friends. She also likes vacationing and spending time at the shore.
Allison Kealey
Production Director
Allison has over 18 years of live tv production experience with QVC, the world’s leading video and ecommerce retailer.
While at QVC, Allison enjoyed a successful and wide ranging career. Her most recent position with QVC was that of Studio Production Manager. In her role as manager she lead the planning and organization of studio use at Studio Park, QVC’s 60,000 square foot live production facility.
Previously at QVC she held role’s as a Coordinating Producer, working closely with guests and vendors in the live studio; as a presentation strategist working with guests and vendors to develop and execute their on air presentations and as an assistant buyer with the home division.
Allison’s strong communication and interpersonal skills have been a key to developing strong and lasting relationships with partners throughout QVC.
Over the last two years Allison has worked with Platinum Marketing Consultants in supporting and executing on air presentations with leading brands. Nest Fragrances, Harry Slatkin Homworx’s, Re-Body and multiple beauty brands including Kate Somerville, Maddison Reed, Chi, GHD, Kopari, Algenist, Skin Clinicals and StriVectin.
All told Allison brings over 18 years of wide ranging expertise and inside knowledge of the fast paced live electronic retailing business to Platinum Marketing.
Allison holds a BS in marketing from St Joseph’s University.
Interest: Love spending time with my family and friends, vacationing at the Jersey shore and volunteering at my sons school, St. Agnes parish.