About The Team at Platinum

 
Joanned edited.jpg

Joanne Caputo Mitchell

Founder and Owner

Joanne Caputo Mitchell is a top-level marketing and sales executive with nearly two decades of experience, working with iconic global brands and focusing on electronic retailing. Through in-house positions with Product Central and Estée Lauder Companies, she has demonstrated her leadership and successful track record, specializing in marketing, sales, brand management, strategic planning and financial strategy. In 2014, Joanne founded her own agency, Platinum Marketing Consultants LLC, offering her clients a unique combination of brand marketing and finance expertise, media savvy, and boundless enthusiasm.

Most recently, Joanne served as Vice President of Key Accounts for Product Central LLC, where she built and represented Fortune 500 beauty and wellness brands from inception to launch, via electronic retail, and also partnered with start-ups to launch new business ventures. Her detailed knowledge of the QVC systems and deep cross-divisional partnerships created solid platforms to develop and grow brands in this specialized retail channel.

Prior to Product Central, Joanne was Divisional Vice President of QVC Sales & Marketing for Laura Mercier Cosmetics, where she managed development for on-air and ecommerce product offerings. For a decade, Joanne worked at Estée Lauder Companies. As Executive Director of Global Marketing for Prescriptives, she was responsible for developing strategic marketing initiatives for new product and program development, before collaborating with QVC on compelling offerings, pricing, and on-air sells.

Before following her passion into retail, Joanne began her career as a financial analyst at Arthur Andersen, LLP, and then at McCann-Erickson Worldwide in New York City.

Joanne holds a BS in business administration, magna cum laude, from Villanova University.

Allison edited.jpg

Allison Kealey

Production Director

Allison has over 18 years of live tv production experience with QVC, the world’s leading video and ecommerce retailer.

While at QVC, Allison enjoyed a successful and wide ranging career.  Her most recent position with QVC was that of Studio Production Manager.  In her role as manager she lead the planning and organization of studio use at Studio Park, QVC’s 60,000 square foot live production facility.

Previously at QVC she held role’s as a Coordinating Producer, working closely with guests and vendors in the live studio; as a presentation strategist working with guests and vendors to develop and execute their on air presentations and as an assistant buyer with the home division.

Allison’s strong communication and interpersonal skills have been a key to developing strong and lasting relationships with partners throughout QVC.

Over the last two years Allison has worked with Platinum Marketing Consultants in supporting and executing on air presentations with leading brands.  Nest Fragrances, Harry Slatkin Homworx’s, Re-Body and multiple beauty brands including Kate Somerville, Maddison Reed, Chi, GHD, Kopari, Algenist, Skin Clinicals and StriVectin.

All told Allison brings over 18 years of wide ranging expertise and inside knowledge of the fast paced live electronic retailing business to Platinum Marketing.

Allison holds a BS in marketing from St Joseph’s University.

Interest: Love spending time with my family and friends, vacationing at the Jersey shore and volunteering at my sons school, St. Agnes parish.