BROADCAST RETAILING
Harness the Power of Retail, Entertainment and Social
Electronic retail is a unique universe, usually unknown or misunderstood. We possess a specialized knowledge of this channel with over a decade of experience in TV production, on-air strategy, and off-air promotion. We work hand-in-hand with our clients to maximize every moment of airtime for bringing their unique and innovative products to consumers. We help bridge the gaps between retail, entertainment and social media to create a seamless, 360-degree experience.
Media Training
Develop Messaging and Give Confidence to Shine
Exposure to live, on-air selling via media can seem strange and intimidating at first. We help our clients identify a clear voice and develop messaging that is both engaging and relevant to their target audience. We strategically disseminate their information to clearly convey their products’ differentiators, while providing confidence to make them, their brands and their products shine on live TV. Proper preparation is key to success!
Brand Management
Provide infrastructure
Attempting to navigate the details of a multi-channel business can be overwhelming. We align with our clients’ interests to become the necessary infrastructure required to drive their growth and profitability in the ever-evolving electronic retail world. We thrive in the fast-paced media environment and become instrumental in the analysis, planning and execution of product creation and promotion, while leveraging our strong relationships with key influencers.
Marketing
Stand Out and Stay Relevant
Offering the marketplace a fresh perspective with new ideas will get a brand noticed. The challenge comes in staying relevant. We guide our clients in developing products from inception to launch, and post-launch promotion. We work with brands on all elements of the marketing mix to generate sales, profits and consumer awareness.
Strategic Planning
Maximize Key Growth Opportunities
Trying out a random, impulsive array of ideas to see what sticks is not a path to success. We assess brands’ strengths and weaknesses to identify and implement a strategy for maximizing their key growth opportunities. We recommend bespoke tactics for each brand, individualized to their own needs, growth goals and cost structures. We provide our clients with the instrumental foundations for long-term growth and success.
Financial Strategy
Analyze risks and rewards for high returns
Promoting products and getting on-air is hardly successful if it’s hurting the bottom line. We analyze investment requirements, risks and potential rewards of scalability to ensure our clients are set up for high returns. From P&L management to pricing and forecasting, we run the gamut in financial guidance.